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Pretty Links Review

★ 4.7

WordPress plugin for cloaking, tracking, and managing affiliate links.

Reviewed April 2026

Rating ★ 4.7 / 5
Pricing Freemium
Starting Price $99/yr
Category Link Tracking
Visit Pretty Links ↗ Affiliate link 6 Alternatives → Link Tracking

Overview

Pretty Links is a WordPress plugin for link shortening, link management, and affiliate link cloaking within WordPress sites. Bloggers and affiliate marketers use it to create clean branded links (yoursite.com/go/product) that redirect to affiliate URLs, track clicks, and manage links from the WordPress dashboard. Beginner plan ($99/yr) covers 1 site with link cloaking and basic click tracking.

Pros & Cons

Pros
  • Works inside the WordPress dashboard — no external platform required for WordPress-native workflows
  • Affiliate link cloaking protects commission links from being stripped or bypassed by browsers
  • Click tracking per link identifies which affiliate links generate the most revenue
  • Automatic keyword linking creates affiliate links from specified keywords throughout content
  • Product Displays feature adds affiliate product boxes with images and buy buttons to posts
Cons
  • WordPress-only — not suitable for non-WordPress sites or headless setups
  • Annual fee ($99/yr) is high relative to SaaS link management tools at comparable pricing
  • Link redirect speed depends on server response time rather than dedicated redirect infrastructure

Best For

WordPress bloggers managing affiliate link portfolios from the dashboard
Content creators cloaking affiliate URLs to protect commission earnings
Affiliate sites using keyword auto-linking for passive link insertion
WordPress publishers tracking per-link click performance internally

Final Verdict

Pretty Links is the right choice for WordPress bloggers who want affiliate link cloaking and click tracking without leaving the WordPress dashboard. The automatic keyword linking is a genuine time-saver for content-heavy affiliate sites. Non-WordPress publishers and teams needing cloud-based analytics should use Bitly or Rebrandly instead.

★ 4.7 / 5
Visit Pretty Links ↗

Best Alternatives to Pretty Links

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Bitly ★ 4.6

World's most popular URL shortener and link management platform.

Free / Free / $8/mo
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Voluum ★ 4.7

Industry-leading ad tracker for affiliate marketers and media buyers.

$69/mo
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ClickMagick ★ 4.6

Next-generation ad tracking and click optimization tool.

$37/mo
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Rebrandly ★ 4.8

Link management platform to brand, track, and share short URLs.

Free / Free / $13/mo
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Frequently Asked Questions

What is Pretty Links?
Pretty Links is a WordPress plugin for link shortening, link management, and affiliate link cloaking within WordPress sites. Bloggers and affiliate marketers use it to create clean branded links (yoursite.com/go/product) that redirect to affiliate URLs, track clicks, and manage links from the WordPress dashboard. Beginner plan ($99/yr) covers 1 ...
Is Pretty Links free?
Pretty Links offers a free plan, with paid plans starting at $99/yr.
Who is Pretty Links best for?
Pretty Links is best for: WordPress bloggers managing affiliate link portfolios from the dashboard, Content creators cloaking affiliate URLs to protect commission earnings, Affiliate sites using keyword auto-linking for passive link insertion, WordPress publishers tracking per-link click performance internally.
What are the best alternatives to Pretty Links?
Top alternatives to Pretty Links include Bitly, Voluum and ClickMagick.