Pretty Links vs Rebrandly
Detailed comparison — pricing, features, pros & cons
Pretty Links — Pretty Links is a wordPress plugin for cloaking, tracking, and managing affiliate links. It works best for WordPress bloggers managing affiliate link portfolios from the dashboard and Content creators cloaking affiliate URLs to protect commission earnings.
Rebrandly — Rebrandly is a link management platform to brand, track, and share short URLs. It works best for Brand teams managing multiple branded short domains in one account and Marketing agencies maintaining link consistency across multiple client brands.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Pretty Links | Rebrandly |
|---|---|---|
| Rating | 4.7 / 5 | 4.8 / 5 |
| Pricing Model | Freemium | Freemium |
| Starting Price | $99/yr | Free / $13/mo |
| Category | Link Tracking | Link Tracking |
| Free Plan | ✓ Yes | ✓ Yes |
Pros & Cons
Pretty Links - Works inside the WordPress dashboard — no external platform required for WordPress-native workflows
- Affiliate link cloaking protects commission links from being stripped or bypassed by browsers
- Click tracking per link identifies which affiliate links generate the most revenue
- Automatic keyword linking creates affiliate links from specified keywords throughout content
- WordPress-only — not suitable for non-WordPress sites or headless setups
- Annual fee ($99/yr) is high relative to SaaS link management tools at comparable pricing
- Link redirect speed depends on server response time rather than dedicated redirect infrastructure
Rebrandly - Multiple custom branded domains manageable in one account — useful for agencies with multiple brands
- UTM builder integrated into the link creation workflow for consistent campaign parameter tracking
- Team collaboration with link ownership, editing permissions, and shared link libraries
- REST API enables programmatic link creation and analytics retrieval for development teams
- Free plan link and monthly click limits are very restrictive for active marketing programs
- Analytics depth is less than performance trackers like Voluum or ClickMagick
- No A/B testing or link rotation features for traffic distribution experiments
Who Is It For?
- WordPress bloggers managing affiliate link portfolios from the dashboard
- Content creators cloaking affiliate URLs to protect commission earnings
- Affiliate sites using keyword auto-linking for passive link insertion
- WordPress publishers tracking per-link click performance internally
- Brand teams managing multiple branded short domains in one account
- Marketing agencies maintaining link consistency across multiple client brands
- Teams needing UTM-integrated link creation for consistent campaign tracking
- Developers using REST API for programmatic branded link generation
Which Tool Should You Choose?
Choose Pretty Links if… - WordPress bloggers managing affiliate link portfolios from the dashboard
- Content creators cloaking affiliate URLs to protect commission earnings
- Affiliate sites using keyword auto-linking for passive link insertion
- WordPress publishers tracking per-link click performance internally
Choose Rebrandly if… - Brand teams managing multiple branded short domains in one account
- Marketing agencies maintaining link consistency across multiple client brands
- Teams needing UTM-integrated link creation for consistent campaign tracking
- Developers using REST API for programmatic branded link generation
Frequently Asked Questions
Is Pretty Links better than Rebrandly?
Which is cheaper, Pretty Links or Rebrandly?
What is the main difference between Pretty Links and Rebrandly?
Verdict
Based on our editorial ratings, Rebrandly scores higher (4.8/5 vs 4.7/5). Rebrandly is particularly well-suited for Brand teams managing multiple branded short domains in one account. That said, Pretty Links remains a strong choice if wordpress bloggers managing affiliate link portfolios from the dashboard is your priority.