6 alternatives compared — ranked by rating & value
Pretty Links is a WordPress plugin for link shortening, link management, and affiliate link cloaking within WordPress sites. Bloggers and affiliate marketers use it to create clean branded links (yoursite.com/go/product) that redirect to affiliate URLs, track clicks, and manage links from the WordPress dashboard. Beginner plan ($99/yr) covers 1 site with ...
All 6 Pretty Links alternatives at a glance
| Tool | Pricing | Rating | Best For |
|---|---|---|---|
| | Freemium · Free / $13/mo | ★ 4.8 | Brand teams managing multiple branded short domains in one account |
| | Paid · $69/mo | ★ 4.7 | Professional affiliates and media buyers running high-volume campaigns |
| Bitly | Freemium · Free / $8/mo | ★ 4.6 | Marketing teams tracking campaign link performance by channel |
| | Paid · $37/mo | ★ 4.6 | Affiliate marketers maintaining Facebook conversion tracking post-iOS 14 |
| | Freemium · $25/mo | ★ 4.6 | Budget-conscious affiliates needing real-time tracking below Voluum pricing |
| | Freemium · Free / $9.99/mo | ★ 4.2 | Developers needing simple API link shortening in applications |
Sorted by editorial rating
Best for: Brand teams managing multiple branded short domains in one account, Marketing agencies maintaining link consistency across multiple client brands — Multiple custom branded domains manageable in one account — useful for agencies with multiple brands
Best for: Professional affiliates and media buyers running high-volume campaigns, Performance agencies tracking conversion attribution across 70+ traffic sources — Real-time click and conversion tracking with sub-second latency for high-volume campaign monitoring
Best for: Marketing teams tracking campaign link performance by channel, Social media managers creating branded short links for consistent branding — Custom branded domain (yourco.link/slug) increases click-through rates versus generic bit.ly shortlinks
Best for: Affiliate marketers maintaining Facebook conversion tracking post-iOS 14, Funnel builders tracking multi-step click-to-purchase journeys — Server-side tracking syncs clean conversion data to Facebook and Google Ads, bypassing browser privacy restrictions
Best for: Budget-conscious affiliates needing real-time tracking below Voluum pricing, Performance marketers automating offer rotation based on conversion data — Competitive pricing relative to event volume — lower cost per event than Voluum at comparable features
Best for: Developers needing simple API link shortening in applications, One-off link sharing without account registration or setup — Free basic shortening without account registration — fastest option for one-off link sharing
While Pretty Links is rated ★ 4.7/5, users commonly switch because of:
Pretty Links still excels for: WordPress bloggers managing affiliate link portfolios from the dashboard and Content creators cloaking affiliate URLs to protect commission earnings. If that describes you, it may not need replacing.
Rebrandly is the right choice when branded link aesthetics and multi-domain management are priorities over deep conversion tracking. Its agency-friendly multiple domain support and API access make it useful for teams managing brand consistency across campaigns. Performance marketers needing conve...
Best for: Brand teams managing multiple branded short domains in one account, Marketing agencies maintaining link consistency across multiple client brands, Teams needing UTM-integrated link creation for consistent campaign tracking
The highest-rated Pretty Links alternative is Rebrandly (★ 4.8/5). Link management platform to brand, track, and share short URLs. Rebrandly is the right choice when branded link aesthetics and multi-domain management are priorities over deep conversion tracking.
Yes — Rebrandly offers a freemium plan, making it ideal for brand teams managing multiple branded short domains in one account. See the full review for plan details.
Users typically switch from Pretty Links because: wordpress-only — not suitable for non-wordpress sites or headless setups; annual fee ($99/yr) is high relative to saas link management tools at comparable pricing.
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