Pretty Links vs Voluum
Detailed comparison — pricing, features, pros & cons
Pretty Links — Pretty Links is a wordPress plugin for cloaking, tracking, and managing affiliate links. It works best for WordPress bloggers managing affiliate link portfolios from the dashboard and Content creators cloaking affiliate URLs to protect commission earnings.
Voluum — Voluum is an industry-leading ad tracker for affiliate marketers and media buyers. It works best for Professional affiliates and media buyers running high-volume campaigns and Performance agencies tracking conversion attribution across 70+ traffic sources.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Pretty Links | Voluum |
|---|---|---|
| Rating | 4.7 / 5 | 4.7 / 5 |
| Pricing Model | Freemium | Paid |
| Starting Price | $99/yr | $69/mo |
| Category | Link Tracking | Link Tracking |
| Free Plan | ✓ Yes | ✗ No |
Pros & Cons
Pretty Links - Works inside the WordPress dashboard — no external platform required for WordPress-native workflows
- Affiliate link cloaking protects commission links from being stripped or bypassed by browsers
- Click tracking per link identifies which affiliate links generate the most revenue
- Automatic keyword linking creates affiliate links from specified keywords throughout content
- WordPress-only — not suitable for non-WordPress sites or headless setups
- Annual fee ($99/yr) is high relative to SaaS link management tools at comparable pricing
- Link redirect speed depends on server response time rather than dedicated redirect infrastructure
Voluum - Real-time click and conversion tracking with sub-second latency for high-volume campaign monitoring
- Traffic distribution automation enables A/B and multivariate testing across offers, landers, and paths
- Anti-fraud detection filters bot and invalid traffic from campaign performance data
- 70+ traffic source integrations via S2S postback including Facebook, Google, TikTok, and Taboola
- $69/mo minimum is high for individual affiliates starting paid traffic campaigns
- Steep learning curve — requires understanding S2S tracking, postback URLs, and campaign architecture
- Event limits on lower plans require upgrade as campaign volume scales beyond 3M monthly events
Who Is It For?
- WordPress bloggers managing affiliate link portfolios from the dashboard
- Content creators cloaking affiliate URLs to protect commission earnings
- Affiliate sites using keyword auto-linking for passive link insertion
- WordPress publishers tracking per-link click performance internally
- Professional affiliates and media buyers running high-volume campaigns
- Performance agencies tracking conversion attribution across 70+ traffic sources
- Media buyers needing real-time fraud detection to protect ad spend
- Teams running complex A/B tests across multiple offers and landing pages
Which Tool Should You Choose?
Choose Pretty Links if… - WordPress bloggers managing affiliate link portfolios from the dashboard
- Content creators cloaking affiliate URLs to protect commission earnings
- Affiliate sites using keyword auto-linking for passive link insertion
- WordPress publishers tracking per-link click performance internally
Choose Voluum if… - Professional affiliates and media buyers running high-volume campaigns
- Performance agencies tracking conversion attribution across 70+ traffic sources
- Media buyers needing real-time fraud detection to protect ad spend
- Teams running complex A/B tests across multiple offers and landing pages
Frequently Asked Questions
Is Pretty Links better than Voluum?
Which is cheaper, Pretty Links or Voluum?
What is the main difference between Pretty Links and Voluum?
Verdict
Based on our editorial ratings, Pretty Links scores higher (4.7/5 vs 4.7/5). It also offers a free plan — a significant value advantage over Voluum's paid-only pricing. Pretty Links is particularly well-suited for WordPress bloggers managing affiliate link portfolios from the dashboard. That said, Voluum remains a strong choice if professional affiliates and media buyers running high-volume campaigns is your priority.