Bitly vs Rebrandly
Detailed comparison — pricing, features, pros & cons
Bitly — Bitly is a world's most popular URL shortener and link management platform. It works best for Marketing teams tracking campaign link performance by channel and Social media managers creating branded short links for consistent branding.
Rebrandly — Rebrandly is a link management platform to brand, track, and share short URLs. It works best for Brand teams managing multiple branded short domains in one account and Marketing agencies maintaining link consistency across multiple client brands.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Bitly | Rebrandly |
|---|---|---|
| Rating | 4.6 / 5 | 4.8 / 5 |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free / $8/mo | Free / $13/mo |
| Category | Link Tracking | Link Tracking |
| Free Plan | ✓ Yes | ✓ Yes |
Pros & Cons
- Custom branded domain (yourco.link/slug) increases click-through rates versus generic bit.ly shortlinks
- QR code generation tied to each short link serves print and offline campaign tracking
- Click analytics by location, device, and referrer source built into the dashboard
- API access for bulk link creation and analytics retrieval for development integrations
- Free plan cap of 10 links per month is impractical for any active marketing program
- Custom branded domain requires the $8/mo Core plan — not available on free tier
- Advanced analytics and link expiration controls limited to Growth and higher plans
Rebrandly - Multiple custom branded domains manageable in one account — useful for agencies with multiple brands
- UTM builder integrated into the link creation workflow for consistent campaign parameter tracking
- Team collaboration with link ownership, editing permissions, and shared link libraries
- REST API enables programmatic link creation and analytics retrieval for development teams
- Free plan link and monthly click limits are very restrictive for active marketing programs
- Analytics depth is less than performance trackers like Voluum or ClickMagick
- No A/B testing or link rotation features for traffic distribution experiments
Who Is It For?
- Marketing teams tracking campaign link performance by channel
- Social media managers creating branded short links for consistent branding
- Developers integrating link shortening into applications via API
- Teams managing QR codes alongside digital campaign links
- Brand teams managing multiple branded short domains in one account
- Marketing agencies maintaining link consistency across multiple client brands
- Teams needing UTM-integrated link creation for consistent campaign tracking
- Developers using REST API for programmatic branded link generation
Which Tool Should You Choose?
- Marketing teams tracking campaign link performance by channel
- Social media managers creating branded short links for consistent branding
- Developers integrating link shortening into applications via API
- Teams managing QR codes alongside digital campaign links
Choose Rebrandly if… - Brand teams managing multiple branded short domains in one account
- Marketing agencies maintaining link consistency across multiple client brands
- Teams needing UTM-integrated link creation for consistent campaign tracking
- Developers using REST API for programmatic branded link generation
Frequently Asked Questions
Is Bitly better than Rebrandly?
Which is cheaper, Bitly or Rebrandly?
What is the main difference between Bitly and Rebrandly?
Verdict
Based on our editorial ratings, Rebrandly scores higher (4.8/5 vs 4.6/5). Rebrandly is particularly well-suited for Brand teams managing multiple branded short domains in one account. That said, Bitly remains a strong choice if marketing teams tracking campaign link performance by channel is your priority.