Make Review

Overview

Make, formerly known as Integromat, is a visual workflow automation platform that connects applications, automates data flows, and builds multi-step processes without requiring code. It competes with platforms like Zapier and is distinguished by its visual scenario builder, which represents automation workflows as connected module chains with branching paths and conditional logic.

The platform's core unit is the scenario, a visual diagram where each module represents an action in a connected application. Users can add filters, routers, iterators, and error handlers to create complex multi-branch workflows that go beyond simple trigger-action pairs. Data transformation is handled inline within the scenario using built-in functions, eliminating the need for separate transformation steps or external data processing.

Make connects to thousands of applications through prebuilt integrations covering CRM systems, email platforms, project management tools, ecommerce platforms, databases, communication apps, and developer services. A generic HTTP and webhook module allows connections to any API without a dedicated integration.

The platform is used by operations teams, marketing agencies, software developers, and small to medium businesses needing automation beyond simple two-step workflows. The visual editor is particularly valued for debugging complex automations because users can inspect data at each module and trace flow paths visually.

Scheduling options allow scenarios to run on time-based intervals or trigger on incoming webhooks. Real-time execution with webhook triggers is supported at higher subscription tiers.

Compared to simpler automation tools, Make has a steeper learning curve for users unfamiliar with data mapping and API concepts. Pricing is usage-based on operations per month, which makes cost estimation harder for workflows with variable data volumes. Organizations with predictable, low-volume automation needs may find the operations-based model more economical than higher-tier flat-rate subscriptions.

Pros & Cons

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