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Brevo Review

★ 4.4

Multichannel CRM suite previously known as Sendinblue.

Reviewed March 2026

Rating ★ 4.4 / 5
Pricing Freemium
Starting Price Free / $25/mo
Category Marketing & Lead Generation
Visit Brevo ↗ Affiliate link 6 Alternatives → Marketing & Lead Generation

Overview

Brevo (formerly Sendinblue) is a marketing platform offering email, SMS, WhatsApp, and transactional messaging with volume-based pricing rather than contact-based pricing. Unlike competitors charging by list size, Brevo charges by emails sent per month — making it cost-effective for large lists with low send frequency. Free plan allows unlimited contacts with 300 emails/day; Starter ($25/mo) removes daily limits.

Pros & Cons

Pros
  • Email volume pricing — a 100K contact list sending once monthly costs far less than Mailchimp
  • Multi-channel in one platform — email, SMS, WhatsApp, push notifications, and live chat
  • Transactional email via SMTP/API for developers integrating email into SaaS products
  • CRM included at no extra cost — tracks contacts, deals, and interaction history
  • Dedicated IP option on Business plan boosts deliverability for high-volume senders
Cons
  • Automation workflows less visual and powerful than ActiveCampaign's multi-branch builder
  • Brevo branding appears on free and Starter plan emails without a paid upgrade
  • WhatsApp and SMS usage costs are variable — can spike unexpectedly with high send volumes

Best For

Businesses with large lists who send infrequently (volume pricing advantage)
Multi-channel marketers combining email, SMS, and WhatsApp campaigns
SaaS developers needing transactional email via SMTP or API
Teams wanting CRM and email marketing without separate subscriptions

Final Verdict

Brevo's volume-based pricing is its core competitive advantage — businesses with large inactive lists or infrequent send schedules save significantly versus Mailchimp or ConvertKit. Multi-channel capabilities (SMS, WhatsApp) in one platform are valuable for international marketing. Automation depth lags dedicated tools like ActiveCampaign.

★ 4.4 / 5
Visit Brevo ↗

Best Alternatives to Brevo

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ConvertKit ★ 4.8

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Free / Free / $9/mo
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ActiveCampaign ★ 4.7

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$15/mo
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HubSpot ★ 4.6

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Free / $20/mo
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Mailchimp ★ 4.3

Popular email marketing and automation platform for small businesses.

Free / Free / $13/mo
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Frequently Asked Questions

What is Brevo?
Brevo (formerly Sendinblue) is a marketing platform offering email, SMS, WhatsApp, and transactional messaging with volume-based pricing rather than contact-based pricing. Unlike competitors charging by list size, Brevo charges by emails sent per month — making it cost-effective for large lists with low send frequency. Free plan allows unlimited...
Is Brevo free?
Brevo offers a free plan, with paid plans starting at Free / $25/mo.
Who is Brevo best for?
Brevo is best for: Businesses with large lists who send infrequently (volume pricing advantage), Multi-channel marketers combining email, SMS, and WhatsApp campaigns, SaaS developers needing transactional email via SMTP or API, Teams wanting CRM and email marketing without separate subscriptions.
What are the best alternatives to Brevo?
Top alternatives to Brevo include ConvertKit, ActiveCampaign and HubSpot.