Brevo — Brevo is a multichannel CRM suite previously known as Sendinblue. It works best for Businesses with large lists who send infrequently (volume pricing advantage) and Multi-channel marketers combining email, SMS, and WhatsApp campaigns.
HubSpot — HubSpot is a full-stack inbound marketing, sales, and CRM software. It works best for SMBs implementing inbound marketing for the first time and Sales teams needing a free CRM with email and pipeline tracking.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
Feature
Brevo
HubSpot
Rating
4.4 / 5
4.6 / 5
Pricing Model
Freemium
Freemium
Starting Price
Free / $25/mo
$20/mo
Category
Marketing & Lead Generation
Marketing & Lead Generation
Free Plan
✓ Yes
✓ Yes
Pros & Cons
Brevo
Pros
Email volume pricing — a 100K contact list sending once monthly costs far less than Mailchimp
Multi-channel in one platform — email, SMS, WhatsApp, push notifications, and live chat
Transactional email via SMTP/API for developers integrating email into SaaS products
CRM included at no extra cost — tracks contacts, deals, and interaction history
Cons
Automation workflows less visual and powerful than ActiveCampaign's multi-branch builder
Brevo branding appears on free and Starter plan emails without a paid upgrade
WhatsApp and SMS usage costs are variable — can spike unexpectedly with high send volumes
HubSpot
Pros
Free CRM includes contact management, pipeline tracking, email scheduling, meeting links, and live chat — meaningful functionality at no cost
Unified contact database across all Hubs eliminates sync issues between marketing campaigns and sales follow-up activities
Workflows automate marketing sequences, internal notifications, deal stage updates, and CRM property changes without code
HubSpot Academy provides free inbound marketing, sales, and product certifications recognized by thousands of hiring managers
Cons
Pricing escalates sharply at professional and enterprise tiers — meaningful automation and reporting require -3,600/mo plans
Marketing Hub contact-based pricing means costs grow with list size, not just feature usage — expensive for large databases
CMS tools are less flexible than standalone platforms; advanced site architecture often still requires supplementary tools or developer work
Who Is It For?
Brevo is best for
Businesses with large lists who send infrequently (volume pricing advantage)
Multi-channel marketers combining email, SMS, and WhatsApp campaigns
SaaS developers needing transactional email via SMTP or API
Teams wanting CRM and email marketing without separate subscriptions
Businesses with large lists who send infrequently (volume pricing advantage)
Multi-channel marketers combining email, SMS, and WhatsApp campaigns
SaaS developers needing transactional email via SMTP or API
Teams wanting CRM and email marketing without separate subscriptions
Choose HubSpot if…
SMBs implementing inbound marketing for the first time
Sales teams needing a free CRM with email and pipeline tracking
B2B companies managing long sales cycles with deal pipelines
Marketing operations teams tracking lead-to-customer attribution
Frequently Asked Questions
Is Brevo better than HubSpot?+
HubSpot scores 4.6/5 vs Brevo's 4.4/5 in our editorial ratings, making it the higher-rated option overall. HubSpot is especially strong for SMBs implementing inbound marketing for the first time.
Which is cheaper, Brevo or HubSpot?+
Both tools offer free access. Brevo is freemium. Paid plans start from Free / $25/mo. HubSpot is freemium. Paid plans start from $20/mo.
What is the main difference between Brevo and HubSpot?+
Brevo is a multichannel CRM suite previously known as Sendinblue. HubSpot is a full-stack inbound marketing, sales, and CRM software. The key distinction is focus: Brevo is best suited for Businesses with large lists who send infrequently (volume pricing advantage), while HubSpot works better for SMBs implementing inbound marketing for the first time.
Verdict
Recommended choice
HubSpot
Based on our editorial ratings, HubSpot scores higher (4.6/5 vs 4.4/5). HubSpot is particularly well-suited for SMBs implementing inbound marketing for the first time. That said, Brevo remains a strong choice if businesses with large lists who send infrequently (volume pricing advantage) is your priority.