Brevo — Brevo is a multichannel CRM suite previously known as Sendinblue. It works best for Businesses with large lists who send infrequently (volume pricing advantage) and Multi-channel marketers combining email, SMS, and WhatsApp campaigns.
ConvertKit — ConvertKit is a creator marketing platform built for email marketing and automations. It works best for Course creators and coaches nurturing leads through email sequences and Newsletter writers monetizing subscriber lists through digital products.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
Feature
Brevo
ConvertKit
Rating
4.4 / 5
4.8 / 5
Pricing Model
Freemium
Freemium
Starting Price
Free / $25/mo
Free / $9/mo
Category
Marketing & Lead Generation
Marketing & Lead Generation
Free Plan
✓ Yes
✓ Yes
Pros & Cons
Brevo
Pros
Email volume pricing — a 100K contact list sending once monthly costs far less than Mailchimp
Multi-channel in one platform — email, SMS, WhatsApp, push notifications, and live chat
Transactional email via SMTP/API for developers integrating email into SaaS products
CRM included at no extra cost — tracks contacts, deals, and interaction history
Cons
Automation workflows less visual and powerful than ActiveCampaign's multi-branch builder
Brevo branding appears on free and Starter plan emails without a paid upgrade
WhatsApp and SMS usage costs are variable — can spike unexpectedly with high send volumes
ConvertKit
Pros
Visual automation builder creates complex subscriber journeys — onboarding sequences, purchase follow-ups, and conditional branching — without writing code
Tag-based subscriber management is more flexible than list-based systems for creators running multiple content streams simultaneously
Creator Network enables paid newsletter recommendation partnerships with per-subscriber revenue tracking built in
Native integrations with Teachable, Gumroad, Shopify, and Kajabi trigger emails automatically based on course or product purchases
Cons
Landing page builder and website tools are functional but limited compared to dedicated tools like Unbounce or Leadpages
Email template design is intentionally simple — built for plain-text newsletters rather than heavily designed promotional campaigns
Pricing increases significantly at larger list sizes — 100,000 subscribers costs /mo on Creator, which is steep relative to alternatives
Who Is It For?
Brevo is best for
Businesses with large lists who send infrequently (volume pricing advantage)
Multi-channel marketers combining email, SMS, and WhatsApp campaigns
SaaS developers needing transactional email via SMTP or API
Teams wanting CRM and email marketing without separate subscriptions
Businesses with large lists who send infrequently (volume pricing advantage)
Multi-channel marketers combining email, SMS, and WhatsApp campaigns
SaaS developers needing transactional email via SMTP or API
Teams wanting CRM and email marketing without separate subscriptions
Choose ConvertKit if…
Course creators and coaches nurturing leads through email sequences
Newsletter writers monetizing subscriber lists through digital products
Bloggers and content creators building automated sales funnels
Podcasters growing and segmenting audience relationships
Frequently Asked Questions
Is Brevo better than ConvertKit?+
ConvertKit scores 4.8/5 vs Brevo's 4.4/5 in our editorial ratings, making it the higher-rated option overall. ConvertKit is especially strong for Course creators and coaches nurturing leads through email sequences.
Which is cheaper, Brevo or ConvertKit?+
Both tools offer free access. Brevo is freemium. Paid plans start from Free / $25/mo. ConvertKit is freemium. Paid plans start from Free / $9/mo.
What is the main difference between Brevo and ConvertKit?+
Brevo is a multichannel CRM suite previously known as Sendinblue. ConvertKit is a creator marketing platform built for email marketing and automations. The key distinction is focus: Brevo is best suited for Businesses with large lists who send infrequently (volume pricing advantage), while ConvertKit works better for Course creators and coaches nurturing leads through email sequences.
Verdict
Recommended choice
ConvertKit
Based on our editorial ratings, ConvertKit scores higher (4.8/5 vs 4.4/5). ConvertKit is particularly well-suited for Course creators and coaches nurturing leads through email sequences. That said, Brevo remains a strong choice if businesses with large lists who send infrequently (volume pricing advantage) is your priority.