Pretty Links vs RedTrack
Detailed comparison — pricing, features, pros & cons
Pretty Links — Pretty Links is a wordPress plugin for cloaking, tracking, and managing affiliate links. It works best for WordPress bloggers managing affiliate link portfolios from the dashboard and Content creators cloaking affiliate URLs to protect commission earnings.
RedTrack — RedTrack is a privacy-friendly ad tracking and conversion attribution software. It works best for Performance agencies managing client campaigns with white-label reporting and Media buyers automating campaign pausing based on CPA thresholds.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Pretty Links | RedTrack |
|---|---|---|
| Rating | 4.7 / 5 | 4.7 / 5 |
| Pricing Model | Freemium | Paid |
| Starting Price | $99/yr | $49/mo |
| Category | Link Tracking | Link Tracking |
| Free Plan | ✓ Yes | ✗ No |
Pros & Cons
Pretty Links - Works inside the WordPress dashboard — no external platform required for WordPress-native workflows
- Affiliate link cloaking protects commission links from being stripped or bypassed by browsers
- Click tracking per link identifies which affiliate links generate the most revenue
- Automatic keyword linking creates affiliate links from specified keywords throughout content
- WordPress-only — not suitable for non-WordPress sites or headless setups
- Annual fee ($99/yr) is high relative to SaaS link management tools at comparable pricing
- Link redirect speed depends on server response time rather than dedicated redirect infrastructure
RedTrack - Automated rules stop campaigns or adjust bids based on performance thresholds without manual monitoring
- Multi-touch attribution models (first click, last click, linear) assign revenue credit accurately
- Publisher cost data pulled directly from traffic source APIs eliminates manual spend entry
- Custom conversion events track any on-site action as a campaign goal
- S2S tracking setup is technical — requires understanding of postback URLs and pixel placement
- Limited ad platform integrations compared to Voluum's 70+ traffic source connections
- Solo plan single domain limit requires upgrade for multi-brand or multi-client operations
Who Is It For?
- WordPress bloggers managing affiliate link portfolios from the dashboard
- Content creators cloaking affiliate URLs to protect commission earnings
- Affiliate sites using keyword auto-linking for passive link insertion
- WordPress publishers tracking per-link click performance internally
- Performance agencies managing client campaigns with white-label reporting
- Media buyers automating campaign pausing based on CPA thresholds
- Affiliate marketers tracking multi-touch attribution across traffic sources
- Teams pulling ad spend data directly from traffic source APIs
Which Tool Should You Choose?
Choose Pretty Links if… - WordPress bloggers managing affiliate link portfolios from the dashboard
- Content creators cloaking affiliate URLs to protect commission earnings
- Affiliate sites using keyword auto-linking for passive link insertion
- WordPress publishers tracking per-link click performance internally
Choose RedTrack if… - Performance agencies managing client campaigns with white-label reporting
- Media buyers automating campaign pausing based on CPA thresholds
- Affiliate marketers tracking multi-touch attribution across traffic sources
- Teams pulling ad spend data directly from traffic source APIs
Frequently Asked Questions
Is Pretty Links better than RedTrack?
Which is cheaper, Pretty Links or RedTrack?
What is the main difference between Pretty Links and RedTrack?
Verdict
Based on our editorial ratings, Pretty Links scores higher (4.7/5 vs 4.7/5). It also offers a free plan — a significant value advantage over RedTrack's paid-only pricing. Pretty Links is particularly well-suited for WordPress bloggers managing affiliate link portfolios from the dashboard. That said, RedTrack remains a strong choice if performance agencies managing client campaigns with white-label reporting is your priority.