Brevo vs MailerLite
Detailed comparison — pricing, features, pros & cons
Brevo — Brevo is a multichannel CRM suite previously known as Sendinblue. It works best for Businesses with large lists who send infrequently (volume pricing advantage) and Multi-channel marketers combining email, SMS, and WhatsApp campaigns.
MailerLite — MailerLite is an affordable email marketing platform with a generous free plan. It works best for Small businesses and bloggers on a budget and Creators starting their first email list.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Brevo | MailerLite |
|---|---|---|
| Rating | 4.4 / 5 | 4.7 / 5 |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free / $25/mo | Free / $9/mo |
| Category | Marketing & Lead Generation | Marketing & Lead Generation |
| Free Plan | ✓ Yes | ✓ Yes |
Pros & Cons
- Email volume pricing — a 100K contact list sending once monthly costs far less than Mailchimp
- Multi-channel in one platform — email, SMS, WhatsApp, push notifications, and live chat
- Transactional email via SMTP/API for developers integrating email into SaaS products
- CRM included at no extra cost — tracks contacts, deals, and interaction history
- Automation workflows less visual and powerful than ActiveCampaign's multi-branch builder
- Brevo branding appears on free and Starter plan emails without a paid upgrade
- WhatsApp and SMS usage costs are variable — can spike unexpectedly with high send volumes
MailerLite - Free plan supports up to 1,000 subscribers and 12,000 emails/month
- Excellent email deliverability rates
- Intuitive drag-and-drop email and landing page editor
- Includes website builder, pop-ups, and surveys at no extra cost
- Automation capabilities less advanced than ActiveCampaign or HubSpot
- Limited CRM features compared to all-in-one platforms
- Some advanced features only available on paid plans
Who Is It For?
- Businesses with large lists who send infrequently (volume pricing advantage)
- Multi-channel marketers combining email, SMS, and WhatsApp campaigns
- SaaS developers needing transactional email via SMTP or API
- Teams wanting CRM and email marketing without separate subscriptions
- Small businesses and bloggers on a budget
- Creators starting their first email list
- Teams wanting simple, reliable email marketing
- Businesses needing landing pages included with email
Which Tool Should You Choose?
- Businesses with large lists who send infrequently (volume pricing advantage)
- Multi-channel marketers combining email, SMS, and WhatsApp campaigns
- SaaS developers needing transactional email via SMTP or API
- Teams wanting CRM and email marketing without separate subscriptions
Choose MailerLite if… - Small businesses and bloggers on a budget
- Creators starting their first email list
- Teams wanting simple, reliable email marketing
- Businesses needing landing pages included with email
Frequently Asked Questions
Is Brevo better than MailerLite?
Which is cheaper, Brevo or MailerLite?
What is the main difference between Brevo and MailerLite?
Verdict
Based on our editorial ratings, MailerLite scores higher (4.7/5 vs 4.4/5). MailerLite is particularly well-suited for Small businesses and bloggers on a budget. That said, Brevo remains a strong choice if businesses with large lists who send infrequently (volume pricing advantage) is your priority.