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Crazy Egg Review

★ 4.4

Website optimization tool offering heatmaps and A/B testing.

Reviewed April 2026

Rating ★ 4.4 / 5
Pricing Paid
Starting Price $29/mo

Overview

Crazy Egg is a web analytics tool focused on visual behavior data — heatmaps, scrollmaps, click confetti, A/B tests, and session recordings. Marketing and UX teams use it to optimize landing pages and product pages by understanding exactly where visitors click and how far they scroll. Basic ($29/mo) tracks up to 30K pageviews/mo; Standard ($49/mo) scales to 75K tracked pageviews.

Pros & Cons

Pros
  • Snapshots (heatmaps) generate from a JavaScript snippet with no back-end changes — data visible in 30 days
  • Confetti view segments individual clicks by traffic source, device, or user attribute for deeper analysis
  • A/B testing built into the platform without subscribing to a separate tool
  • Session recordings capture full user journeys from arrival to exit
  • Traffic Analysis shows which pages generate the most scroll depth and engagement
Cons
  • Pageview limits on lower plans restrict tracking to key pages only — cannot track full site
  • A/B testing is page-level only — not suitable for multi-page funnel experiments
  • Data retention is 1 month on Basic — historical comparison requires plan upgrade

Best For

Marketing teams optimizing landing pages with heatmap data
UX teams analyzing scroll depth and click behavior on product pages
CRO specialists running A/B tests without a separate testing tool
eCommerce sites diagnosing drop-offs on product and checkout pages

Final Verdict

Crazy Egg is a solid mid-tier behavioral analytics tool for teams that want heatmaps and A/B testing in one platform at a lower price than Optimizely or VWO. The pageview limits and short data retention on basic plans are the main friction points. Microsoft Clarity is a free alternative for pure heatmap and session recording needs.

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Frequently Asked Questions

What is Crazy Egg?
Crazy Egg is a web analytics tool focused on visual behavior data — heatmaps, scrollmaps, click confetti, A/B tests, and session recordings. Marketing and UX teams use it to optimize landing pages and product pages by understanding exactly where visitors click and how far they scroll. Basic ($29/mo) tracks up to 30K pageviews/mo; Standard ($49/m...
How much does Crazy Egg cost?
Crazy Egg pricing starts at $29/mo.
Who is Crazy Egg best for?
Crazy Egg is best for: Marketing teams optimizing landing pages with heatmap data, UX teams analyzing scroll depth and click behavior on product pages, CRO specialists running A/B tests without a separate testing tool, eCommerce sites diagnosing drop-offs on product and checkout pages.
What are the best alternatives to Crazy Egg?
Top alternatives to Crazy Egg include Google Analytics, Plausible and Hotjar.