Metricool vs Sprout Social
Detailed comparison — pricing, features, pros & cons
Metricool — Metricool is an all-in-one social media analytics and planning tool. It works best for Social media planners and Social media analytics users.
Sprout Social — Sprout Social is a powerful social media management solution for larger teams. It works best for Larger teams and Social media managers.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Metricool | Sprout Social |
|---|---|---|
| Rating | 4.8 / 5 | 4.6 / 5 |
| Pricing Model | Freemium | Paid |
| Starting Price | Free / $18/mo | $249/mo |
| Category | Social Media Management | Social Media Management |
| Free Plan | ✓ Yes | ✗ No |
Pros & Cons
Metricool - Combines social media analytics, scheduling, ad reporting, and website metrics in one dashboard
- Cross-platform analytics make it easy to compare performance across multiple networks
- Supports automatic report generation for agencies and client-facing teams
- Includes competitor tracking for social accounts and content performance analysis
- Content collaboration features are less advanced than agency-focused alternatives
- Listening and sentiment analysis tools are relatively limited
- Interface can become data-heavy for users seeking simple scheduling workflows
Sprout Social - Smart Inbox consolidates messages, comments, and mentions from multiple platforms into a single view
- Advanced social listening tools help track brand sentiment and industry conversations
- Highly detailed reporting suite includes competitor benchmarking and audience insights
- CRM-style contact profiles provide historical engagement data for individual users
- One of the most expensive social media management platforms on the market
- Many premium analytics and listening features require higher-tier plans
- May be excessive for solo creators or small businesses with simple publishing needs
Who Is It For?
- Social media planners
- Social media analytics users
- All-in-one tool seekers
- Social media managers
- Larger teams
- Social media managers
- Social media marketing agencies
- Team collaboration managers
Which Tool Should You Choose?
Choose Metricool if… - Social media planners
- Social media analytics users
- All-in-one tool seekers
- Social media managers
Choose Sprout Social if… - Larger teams
- Social media managers
- Social media marketing agencies
- Team collaboration managers
Frequently Asked Questions
Is Metricool better than Sprout Social?
Which is cheaper, Metricool or Sprout Social?
What is the main difference between Metricool and Sprout Social?
Verdict
Based on our editorial ratings, Metricool scores higher (4.8/5 vs 4.6/5). It also offers a free plan — a significant value advantage over Sprout Social's paid-only pricing. Metricool is particularly well-suited for Social media planners. That said, Sprout Social remains a strong choice if larger teams is your priority.