Hootsuite vs Metricool
Detailed comparison — pricing, features, pros & cons
Hootsuite — Hootsuite is an enterprise-grade social media marketing and management dashboard. It works best for Enterprise-grade marketers and Social media marketing teams.
Metricool — Metricool is an all-in-one social media analytics and planning tool. It works best for Social media planners and Social media analytics users.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Hootsuite | Metricool |
|---|---|---|
| Rating | 4.3 / 5 | 4.8 / 5 |
| Pricing Model | Paid | Freemium |
| Starting Price | $99/mo | Free / $18/mo |
| Category | Social Media Management | Social Media Management |
| Free Plan | ✗ No | ✓ Yes |
Pros & Cons
- Streams dashboard allows real-time monitoring of mentions, keywords, hashtags, and conversations across networks
- OwlyWriter AI assists with post creation, caption generation, and content ideation inside the platform
- Supports large-scale approval workflows with permissions tailored for multi-team organizations
- Extensive app marketplace expands functionality through third-party integrations
- Pricing is significantly higher than most SMB-oriented social media tools
- Interface can feel overwhelming due to the number of available modules and dashboards
- Lower-tier plans have restrictive limits on users and social accounts
Metricool - Combines social media analytics, scheduling, ad reporting, and website metrics in one dashboard
- Cross-platform analytics make it easy to compare performance across multiple networks
- Supports automatic report generation for agencies and client-facing teams
- Includes competitor tracking for social accounts and content performance analysis
- Content collaboration features are less advanced than agency-focused alternatives
- Listening and sentiment analysis tools are relatively limited
- Interface can become data-heavy for users seeking simple scheduling workflows
Who Is It For?
- Enterprise-grade marketers
- Social media marketing teams
- Management dashboard users
- Social media managers
- Social media planners
- Social media analytics users
- All-in-one tool seekers
- Social media managers
Which Tool Should You Choose?
- Enterprise-grade marketers
- Social media marketing teams
- Management dashboard users
- Social media managers
Choose Metricool if… - Social media planners
- Social media analytics users
- All-in-one tool seekers
- Social media managers
Frequently Asked Questions
Is Hootsuite better than Metricool?
Which is cheaper, Hootsuite or Metricool?
What is the main difference between Hootsuite and Metricool?
Verdict
Based on our editorial ratings, Metricool scores higher (4.8/5 vs 4.3/5). It also offers a free plan — a significant value advantage over Hootsuite's paid-only pricing. Metricool is particularly well-suited for Social media planners. That said, Hootsuite remains a strong choice if enterprise-grade marketers is your priority.