Metricool vs Planoly
Detailed comparison — pricing, features, pros & cons
Metricool — Metricool is an all-in-one social media analytics and planning tool. It works best for Social media planners and Social media analytics users.
Planoly — Planoly is a visual Instagram and Pinterest planning and scheduling platform. It works best for Instagram creators focused on feed aesthetics and Pinterest marketers scheduling visual content.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Metricool | Planoly |
|---|---|---|
| Rating | 4.8 / 5 | 4.4 / 5 |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free / $18/mo | Free / $13/mo |
| Category | Social Media Management | Social Media Management |
| Free Plan | ✓ Yes | ✓ Yes |
Pros & Cons
Metricool - Combines social media analytics, scheduling, ad reporting, and website metrics in one dashboard
- Cross-platform analytics make it easy to compare performance across multiple networks
- Supports automatic report generation for agencies and client-facing teams
- Includes competitor tracking for social accounts and content performance analysis
- Content collaboration features are less advanced than agency-focused alternatives
- Listening and sentiment analysis tools are relatively limited
- Interface can become data-heavy for users seeking simple scheduling workflows
Planoly - Visual Instagram grid planner shows exactly how your feed will look
- Pinterest-first scheduling with optimized posting times
- Simple and clean interface with minimal learning curve
- Auto-publish to Instagram without needing to open the app
- Free plan limited to 1 social profile and 30 posts/month
- Less powerful analytics than competitors like Sprout Social
- Limited to primarily visual platforms
Who Is It For?
- Social media planners
- Social media analytics users
- All-in-one tool seekers
- Social media managers
- Instagram creators focused on feed aesthetics
- Pinterest marketers scheduling visual content
- Bloggers and e-commerce brands with strong visual identity
- Social media managers wanting a simple visual planner
Which Tool Should You Choose?
Choose Metricool if… - Social media planners
- Social media analytics users
- All-in-one tool seekers
- Social media managers
Choose Planoly if… - Instagram creators focused on feed aesthetics
- Pinterest marketers scheduling visual content
- Bloggers and e-commerce brands with strong visual identity
- Social media managers wanting a simple visual planner
Frequently Asked Questions
Is Metricool better than Planoly?
Which is cheaper, Metricool or Planoly?
What is the main difference between Metricool and Planoly?
Verdict
Based on our editorial ratings, Metricool scores higher (4.8/5 vs 4.4/5). Metricool is particularly well-suited for Social media planners. That said, Planoly remains a strong choice if instagram creators focused on feed aesthetics is your priority.