GetResponse vs HubSpot
Detailed comparison — pricing, features, pros & cons
GetResponse — GetResponse is a comprehensive marketing software featuring email, webinars, and landing pages. It works best for Businesses running webinars as core lead generation strategy and Course creators wanting email, landing pages, and webinars in one tool.
HubSpot — HubSpot is a full-stack inbound marketing, sales, and CRM software. It works best for SMBs implementing inbound marketing for the first time and Sales teams needing a free CRM with email and pipeline tracking.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | GetResponse | HubSpot |
|---|---|---|
| Rating | 4.5 / 5 | 4.6 / 5 |
| Pricing Model | Freemium | Freemium |
| Starting Price | $15.58/mo | $20/mo |
| Category | Marketing & Lead Generation | Marketing & Lead Generation |
| Free Plan | ✓ Yes | ✓ Yes |
Pros & Cons
GetResponse Pros
- Built-in webinar hosting on paid plans replaces a separate Zoom or Demio subscription for up to 1,000 attendees
- Conversion funnel builder covers opt-in, email nurture, webinar, and sales page in one workflow
- Ecommerce integrations with Shopify, WooCommerce, and Magento enable abandoned cart email campaigns
- Unlimited autoresponder follow-up sequences on all paid plans
Cons
- Email Marketing plan lacks behavioral automation — most advanced features require Marketing Automation tier
- Deliverability performance inconsistent at high volume compared to ActiveCampaign or Klaviyo
- Landing page template library feels dated compared to dedicated builders like Unbounce
HubSpot
Pros
- Free CRM includes contact management, pipeline tracking, email scheduling, meeting links, and live chat — meaningful functionality at no cost
- Unified contact database across all Hubs eliminates sync issues between marketing campaigns and sales follow-up activities
- Workflows automate marketing sequences, internal notifications, deal stage updates, and CRM property changes without code
- HubSpot Academy provides free inbound marketing, sales, and product certifications recognized by thousands of hiring managers
Cons
- Pricing escalates sharply at professional and enterprise tiers — meaningful automation and reporting require -3,600/mo plans
- Marketing Hub contact-based pricing means costs grow with list size, not just feature usage — expensive for large databases
- CMS tools are less flexible than standalone platforms; advanced site architecture often still requires supplementary tools or developer work
Who Is It For?
GetResponse is best for
- Businesses running webinars as core lead generation strategy
- Course creators wanting email, landing pages, and webinars in one tool
- eCommerce stores integrating abandoned cart with Shopify or WooCommerce
- Marketers building opt-in to webinar to sales page funnels
HubSpot is best for
- SMBs implementing inbound marketing for the first time
- Sales teams needing a free CRM with email and pipeline tracking
- B2B companies managing long sales cycles with deal pipelines
- Marketing operations teams tracking lead-to-customer attribution
Which Tool Should You Choose?
Choose GetResponse if… - Businesses running webinars as core lead generation strategy
- Course creators wanting email, landing pages, and webinars in one tool
- eCommerce stores integrating abandoned cart with Shopify or WooCommerce
- Marketers building opt-in to webinar to sales page funnels
Choose HubSpot if…
- SMBs implementing inbound marketing for the first time
- Sales teams needing a free CRM with email and pipeline tracking
- B2B companies managing long sales cycles with deal pipelines
- Marketing operations teams tracking lead-to-customer attribution
Frequently Asked Questions
Is GetResponse better than HubSpot?
HubSpot scores 4.6/5 vs GetResponse's 4.5/5 in our editorial ratings, making it the higher-rated option overall. HubSpot is especially strong for SMBs implementing inbound marketing for the first time.
Which is cheaper, GetResponse or HubSpot?
Both tools offer free access. GetResponse is freemium. Paid plans start from $15.58/mo. HubSpot is freemium. Paid plans start from $20/mo.
What is the main difference between GetResponse and HubSpot?
GetResponse is a comprehensive marketing software featuring email, webinars, and landing pages. HubSpot is a full-stack inbound marketing, sales, and CRM software. The key distinction is focus: GetResponse is best suited for Businesses running webinars as core lead generation strategy, while HubSpot works better for SMBs implementing inbound marketing for the first time.
Verdict
Recommended choice
HubSpot
Based on our editorial ratings, HubSpot scores higher (4.6/5 vs 4.5/5). HubSpot is particularly well-suited for SMBs implementing inbound marketing for the first time. That said, GetResponse remains a strong choice if businesses running webinars as core lead generation strategy is your priority.
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