ClickFunnels vs Kartra
Detailed comparison — pricing, features, pros & cons
ClickFunnels — ClickFunnels is a sales funnel builder that helps businesses market, sell, and deliver products. It works best for Online course creators and coaches with proven offer and audience and Info-product businesses needing one-click upsells and order bumps.
Kartra — Kartra is an all-in-one marketing platform with funnels, email, memberships, and more. It works best for Online course creators wanting a single platform and Digital product sellers with affiliate programs.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | ClickFunnels | Kartra |
|---|---|---|
| Rating | 4.5 / 5 | 4.4 / 5 |
| Pricing Model | Paid | Paid |
| Starting Price | $97/mo | $119/mo |
| Category | Marketing & Lead Generation | Marketing & Lead Generation |
| Free Plan | ✗ No | ✗ No |
Pros & Cons
ClickFunnels - Step-by-step funnel sequences with one-click upsells and order bumps increase average order value
- Template library built from converting funnels with documented revenue benchmarks
- Built-in email marketing and A/B split testing at the funnel level
- Membership site capability built into the platform for course delivery
- $97/mo starting price is high for unproven businesses still finding product-market fit
- Page builder and template designs feel visually dated compared to modern alternatives
- Basic reporting tracks revenue but lacks attribution depth for multi-channel campaigns
Kartra - Truly all-in-one: funnels, email, video, membership, affiliates, helpdesk
- Built-in affiliate management system with automatic payouts
- Video hosting included — no need for Vimeo or Wistia
- Detailed behavioral analytics and tagging system
- Starts at $119/month which is higher than many competitors
- Interface can feel dated compared to newer platforms
- Steep learning curve to unlock all features
Who Is It For?
- Online course creators and coaches with proven offer and audience
- Info-product businesses needing one-click upsells and order bumps
- Funnel builders wanting proven templates and active community support
- Membership site owners combining content access with payment processing
- Online course creators wanting a single platform
- Digital product sellers with affiliate programs
- Coaches and consultants running membership sites
- Businesses wanting to eliminate multiple SaaS subscriptions
Which Tool Should You Choose?
Choose ClickFunnels if… - Online course creators and coaches with proven offer and audience
- Info-product businesses needing one-click upsells and order bumps
- Funnel builders wanting proven templates and active community support
- Membership site owners combining content access with payment processing
Choose Kartra if… - Online course creators wanting a single platform
- Digital product sellers with affiliate programs
- Coaches and consultants running membership sites
- Businesses wanting to eliminate multiple SaaS subscriptions
Frequently Asked Questions
Is ClickFunnels better than Kartra?
Which is cheaper, ClickFunnels or Kartra?
What is the main difference between ClickFunnels and Kartra?
Verdict
Based on our editorial ratings, ClickFunnels scores higher (4.5/5 vs 4.4/5). ClickFunnels is particularly well-suited for Online course creators and coaches with proven offer and audience. That said, Kartra remains a strong choice if online course creators wanting a single platform is your priority.