Bitly vs Voluum
Detailed comparison — pricing, features, pros & cons
Bitly — Bitly is a world's most popular URL shortener and link management platform. It works best for Marketing teams tracking campaign link performance by channel and Social media managers creating branded short links for consistent branding.
Voluum — Voluum is an industry-leading ad tracker for affiliate marketers and media buyers. It works best for Professional affiliates and media buyers running high-volume campaigns and Performance agencies tracking conversion attribution across 70+ traffic sources.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Bitly | Voluum |
|---|---|---|
| Rating | 4.6 / 5 | 4.7 / 5 |
| Pricing Model | Freemium | Paid |
| Starting Price | Free / $8/mo | $69/mo |
| Category | Link Tracking | Link Tracking |
| Free Plan | ✓ Yes | ✗ No |
Pros & Cons
- Custom branded domain (yourco.link/slug) increases click-through rates versus generic bit.ly shortlinks
- QR code generation tied to each short link serves print and offline campaign tracking
- Click analytics by location, device, and referrer source built into the dashboard
- API access for bulk link creation and analytics retrieval for development integrations
- Free plan cap of 10 links per month is impractical for any active marketing program
- Custom branded domain requires the $8/mo Core plan — not available on free tier
- Advanced analytics and link expiration controls limited to Growth and higher plans
Voluum - Real-time click and conversion tracking with sub-second latency for high-volume campaign monitoring
- Traffic distribution automation enables A/B and multivariate testing across offers, landers, and paths
- Anti-fraud detection filters bot and invalid traffic from campaign performance data
- 70+ traffic source integrations via S2S postback including Facebook, Google, TikTok, and Taboola
- $69/mo minimum is high for individual affiliates starting paid traffic campaigns
- Steep learning curve — requires understanding S2S tracking, postback URLs, and campaign architecture
- Event limits on lower plans require upgrade as campaign volume scales beyond 3M monthly events
Who Is It For?
- Marketing teams tracking campaign link performance by channel
- Social media managers creating branded short links for consistent branding
- Developers integrating link shortening into applications via API
- Teams managing QR codes alongside digital campaign links
- Professional affiliates and media buyers running high-volume campaigns
- Performance agencies tracking conversion attribution across 70+ traffic sources
- Media buyers needing real-time fraud detection to protect ad spend
- Teams running complex A/B tests across multiple offers and landing pages
Which Tool Should You Choose?
- Marketing teams tracking campaign link performance by channel
- Social media managers creating branded short links for consistent branding
- Developers integrating link shortening into applications via API
- Teams managing QR codes alongside digital campaign links
Choose Voluum if… - Professional affiliates and media buyers running high-volume campaigns
- Performance agencies tracking conversion attribution across 70+ traffic sources
- Media buyers needing real-time fraud detection to protect ad spend
- Teams running complex A/B tests across multiple offers and landing pages
Frequently Asked Questions
Is Bitly better than Voluum?
Which is cheaper, Bitly or Voluum?
What is the main difference between Bitly and Voluum?
Verdict
Based on our editorial ratings, Voluum scores higher (4.7/5 vs 4.6/5). Voluum is particularly well-suited for Professional affiliates and media buyers running high-volume campaigns. That said, Bitly remains a strong choice if marketing teams tracking campaign link performance by channel is your priority.