BigCommerce — BigCommerce is an open SaaS ecommerce platform for fast-growing and mid-market brands. It works best for Mid-market ecommerce merchants avoiding Shopify transaction fees and B2B merchants needing price lists, purchase orders, and customer groups.
Wix — Wix is a website builder featuring drag-and-drop ecommerce tools. It works best for Small businesses and restaurants needing visual no-code websites and Service providers wanting drag-and-drop layout control.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
Feature
BigCommerce
Wix
Rating
4.5 / 5
4.4 / 5
Pricing Model
Paid
Freemium
Starting Price
$29/mo
Free / $17/mo
Category
Ecommerce & Monetization
Ecommerce & Monetization
Free Plan
✗ No
✓ Yes
Pros & Cons
BigCommerce
Pros
No transaction fees on any plan — unlike Shopify's 0.5-2% fee on non-Shopify Payments
Headless commerce support connects BigCommerce backend to custom Next.js or Gatsby frontends
B2B features (price lists, purchase orders, net payment terms) included on Enterprise plan
Native multi-currency with local payment method support for international merchants
Cons
Revenue-based plan upgrades force tier change when annual GMV exceeds plan threshold
Fewer app integrations than Shopify — 1,500 vs 8,000+ available apps
Learning curve steeper than Shopify for merchants without prior ecommerce platform experience
Wix
Pros
Drag-and-drop editor with pixel-perfect control over element positioning on the canvas
900+ professional templates across industries with one-click demo content population
Wix App Market includes 300+ apps for booking, events, forms, and membership management
AI website builder (Wix ADI) generates a starter site from a brief in minutes
Cons
Cannot switch templates after launch without rebuilding all page content from scratch
URL structure less clean than WordPress for SEO — subfolder paths and blog routes are limited
Once launched, migrating to a different platform requires complete rebuild
B2B merchants needing price lists, purchase orders, and customer groups
Developers building headless ecommerce with custom frontends
International merchants needing multi-currency and local payment support
Choose Wix if…
Small businesses and restaurants needing visual no-code websites
Service providers wanting drag-and-drop layout control
Portfolios and events sites built with 900+ templates
Entrepreneurs needing booking, events, and ecommerce in one tool
Frequently Asked Questions
Is BigCommerce better than Wix?+
BigCommerce scores 4.5/5 vs Wix's 4.4/5 in our editorial ratings, making it the higher-rated option overall. BigCommerce is especially strong for Mid-market ecommerce merchants avoiding Shopify transaction fees.
Which is cheaper, BigCommerce or Wix?+
Wix offers a free plan. BigCommerce is a paid tool starting from $29/mo. Wix wins on affordability for users on a budget.
What is the main difference between BigCommerce and Wix?+
BigCommerce is an open SaaS ecommerce platform for fast-growing and mid-market brands. Wix is a website builder featuring drag-and-drop ecommerce tools. The key distinction is focus: BigCommerce is best suited for Mid-market ecommerce merchants avoiding Shopify transaction fees, while Wix works better for Small businesses and restaurants needing visual no-code websites.
Verdict
Recommended choice
BigCommerce
Based on our editorial ratings, BigCommerce scores higher (4.5/5 vs 4.4/5). BigCommerce is particularly well-suited for Mid-market ecommerce merchants avoiding Shopify transaction fees. That said, Wix remains a strong choice if small businesses and restaurants needing visual no-code websites is your priority.