Agorapulse vs Metricool
Detailed comparison — pricing, features, pros & cons
Agorapulse — Agorapulse is a social media management tool with built-in CRM. It works best for Social media management teams and CRM users.
Metricool — Metricool is an all-in-one social media analytics and planning tool. It works best for Social media planners and Social media analytics users.
This comparison covers pricing, key strengths and limitations, and what each tool does best to help you choose the right fit for your workflow.
Quick Comparison
| Feature | Agorapulse | Metricool |
|---|---|---|
| Rating | 4.7 / 5 | 4.8 / 5 |
| Pricing Model | Paid | Freemium |
| Starting Price | $49/mo | Free / $18/mo |
| Category | Social Media Management | Social Media Management |
| Free Plan | ✗ No | ✓ Yes |
Pros & Cons
Agorapulse - Unified inbox includes inbox assistant features for managing high volumes of engagement
- Built-in social CRM tracks audience interactions and relationship history
- Publishing, engagement, listening, and reporting workflows are tightly integrated
- Queue categories help automate recurring content distribution strategies
- Premium pricing may be difficult to justify for small creator teams
- Fewer third-party integrations than some larger competitors
- Advanced listening functionality is not as comprehensive as dedicated listening platforms
Metricool - Combines social media analytics, scheduling, ad reporting, and website metrics in one dashboard
- Cross-platform analytics make it easy to compare performance across multiple networks
- Supports automatic report generation for agencies and client-facing teams
- Includes competitor tracking for social accounts and content performance analysis
- Content collaboration features are less advanced than agency-focused alternatives
- Listening and sentiment analysis tools are relatively limited
- Interface can become data-heavy for users seeking simple scheduling workflows
Who Is It For?
- Social media management teams
- CRM users
- Social media marketers
- Customer relationship managers
- Social media planners
- Social media analytics users
- All-in-one tool seekers
- Social media managers
Which Tool Should You Choose?
Choose Agorapulse if… - Social media management teams
- CRM users
- Social media marketers
- Customer relationship managers
Choose Metricool if… - Social media planners
- Social media analytics users
- All-in-one tool seekers
- Social media managers
Frequently Asked Questions
Is Agorapulse better than Metricool?
Which is cheaper, Agorapulse or Metricool?
What is the main difference between Agorapulse and Metricool?
Verdict
Based on our editorial ratings, Metricool scores higher (4.8/5 vs 4.7/5). It also offers a free plan — a significant value advantage over Agorapulse's paid-only pricing. Metricool is particularly well-suited for Social media planners. That said, Agorapulse remains a strong choice if social media management teams is your priority.